An Arms Race in Higher Ed Spending?

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Huffington Post has a story today about an escalating spending arms race in higher that, according to some experts, could reach $100 billion a year – which should terrify everyone. From the article:

…Left unchecked, one expert says American colleges and schools are on pace to spend $100 billion a year on marketing and recruiting costs. That sum eclipses the total annual economic activity of New Mexico.

For decades, nonprofit colleges and universities spent around 2 percent of their tuition revenue on recruitment — on things such as direct marketing. There was no reason to spend more since schools had a set number of seats in a fixed number of classrooms,” said John Katzman, founder of the Noodle Partners which works with colleges to design, manage and market their online programs.

To read the article, click here.