Skip to content

FE International Advises Acquisition of Positive Psychology by Eden Capital and Phlebotomy Training Specialists

Strategic Acquisition of Positive Psychology Fuels Intelvio’s Ascent in the Healthcare Training Sector

NEW YORK, October 25, 2023 FE International, Inc., the global market leader in mid-market technology mergers and acquisitions (M&A), today announced the successful acquisition of Positive Psychology, online provider of continuing education in the healthcare space, by Eden Capital. This merger was structured through Eden Capital’s platform, Phlebotomy Training Specialists (“PTS”), resulting in the formation of Intelvio, an innovative healthcare training platform dedicated to alleviating healthcare professional shortages in the United States. FE International served as the sole sell-side M&A advisor on the acquisition.

Established in 2015, Positive Psychology has swiftly emerged as a leading online provider of accredited continuing education tailored for therapists, psychologists, counselors, coaches, and practitioners. With a relentless commitment to science-backed training and education, Positive Psychology has positively impacted the professional growth of over 19 million users.

From its inception, the founders embarked on a mission to bridge the knowledge gap and provide accessible, evidence-based resources in the field of positive psychology.

As it transforms into a new company, Intelvio, the mission established by its founders remains steadfast, continuing to bridge the knowledge gap and provide accessible, evidence-based resources for allied health professionals.

The founders of Positive Psychology, Hugo Alberts and Seph Fontane Pennock, expressed their optimism and confidence in partnering with Eden Capital, emphasizing the strong alignment and the potential for significant growth.

Alberts went on to say, “From the very beginning, there was like a click. We felt at ease, like we were on the same page. The resources and expertise [Eden Capital] brought allowed us to feel confident that our company was in good hands.”

“The prospect of having another company reach more people with our products is very hopeful. There’s a certain soul to it, a lot of dedication. You wanted the baby, so to say, to grow and expand,” added Pennock.

“Intelvio represents the next frontier in healthcare training and education, and we are enthusiastic about the innovative solutions it will bring to address the evolving needs of healthcare professionals. This collaboration signifies a significant step forward in the industry, and we look forward to its continued success,” said Thomas Smale, CEO of FE International.

About Intelvio

Intelvio is a tech-driven healthcare education company. Intelvio provides hands-on training and practical experience to aspiring phlebotomists, pharmacy and ECG technicians, and online training to mental health practitioners and coaches. Intelvio’s training prepares graduates and healthcare professionals to meet the growing needs of the healthcare industry. For more information, visit our website at

About Eden Capital

Founded in 2015, Eden Capital is a New York-based private equity firm that partners with founders and leaders of companies with strong growth prospects in technology, business services, and education. Eden invests in middle market businesses and empowers them to gain market share, increase profits, expand geographic reach, and realize their full potential. For more information, visit our website at

About FE International

Founded in 2010, FE is known for its extensive network of pre-qualified international investors. Its team includes experts in exit planning, valuation, accounting, legal and more.

FE serves clients worldwide with headquarters in New York and regional offices in Miami, San Francisco, London, Mumbai, and Warsaw. It was named one of The Americas’ Fastest Growing Companies in 2023, 2022, 2021 and 2020 by The Financial Times and is also a five-time Inc. 5000 company. For more information, visit

Media Contact

KCSA Strategic Communications

Kaitlin Cothran / Michael Ganci[email protected]