Keystone Education Group (Keystone) has expanded its European reach with the acquisition of German online student search and discovery experts studddy.
Studddy, formerly known as TarGroup Media, was launched in 2010 as an online study guide for prospective students in Germany and Austria. Following expansion over the past 13 years, studddy has grown to become the market leader for domestic student recruitment within the region, attracting over 12 million visitors each year to its websites. The German higher education market comprises over 3 million students, including 350,000 international students.
With this acquisition, Keystone also furthers its position as the market leader for domestic student recruitment in Germany, the Nordics and the UK, following the acquisition of UK-based UniQuest and FindAUniversity in 2021, as well as SONOR and Blueberry agencies in the Nordics.
“We are excited to boost our offering to German students and strengthen our footprint in the European market with studddy joining the Keystone family,” said Fredrik Högemark, CEO of Keystone Education Group.
“Studddy shares a lot of the same values as we do – most notably, the goal of finding young people their first-choice education. Their drive for supporting students through the recruitment process and for ensuring university classrooms are filled with the best-fit students, aligns perfectly with our vision at Keystone, making this the perfect match.”
“Coupled with Keystone’s powerful global reach across student search, and through our European student recruitment agencies, this new partnership will not only strengthen our position in Europe but also improve our service as a provider of end-to-end enrollment generation solutions for the global market. Ultimately, a highly valuable offering for institutions wanting to recruit students from within the region, both domestically and internationally,” Högemark said.
Founder of studddy, Milan Klesper, said: “We are very pleased to have found a partner in Keystone whose founding story is almost identical to ours. We have both grown from a single study portal to a multinational company focused on helping millions of young people make the right study choice every year.”
Source: PR Newswire