Founded in 2011, Edujoy focuses on providing educational games for babies, toddlers and kids up to 8 years old. It has developed over a hundred games that have been downloaded over 500 million times across the world and has collaborated with some of the biggest children’s brands like Masha and the Bear and Hello Kitty.
Edujoy’s sister company, Tellmewow, focuses on designing high-quality games and puzzles for adults. Its products have been downloaded from the App Store and Google Play over 100 million times and includes favourites like Hangman, word search and brain training games.
Edujoy and Tellmewow will be joining the Sandbox’s Gaming vertical that include Poptropica, CoolMathGames and latest addition, Code Kingdoms. The newly joining companies will continue to be led by Urtzi Jaureguibeitia and Isabel Liébana (co-founders of Tellmewow) reporting into Abhi Arya, the President of Sandbox Gaming.
Bhav Singh, founder & CEO of Sandbox said: “We are excited to welcome Edujoy and Tellmewow to our Gaming family. We are impressed with the scale and capabilities they have built to date and are thrilled to be working together to make learning fun for families worldwide.”
Alberto Iglesias, founder of Edujoy and co-founder of Tellmewow said: “I believe there’s a genuine complementarity between our products so I am excited to be joining the Sandbox Group and working closely with the team on new strategic initiatives at a Group level.”
Sandbox’s growing portfolio now includes 15 award-winning digital learning products and services that reach over 55 million millennial families and teachers monthly.