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Sales Impact Academy Secures $22M in Funding

UK founded Sales Impact Academy (SIA), the world’s leading go-to-market learning platform, announced $22 million in new funding to accelerate the growth and development of its learning solutions. This investment is led by a pair of new and notable entrants: Boston-based HubSpot Ventures and MIT Investment Management Company, in partnership with existing investors, Stage 2 Capital and Emerge Education. The fresh capital will enable SIA to develop more curriculum and continue to build out their underlying learning technology platform so they can keep delivering on what they do best – offering ongoing education and professional development across the go-to-market function covering sales, customer success, marketing, management, and operations. 

Nearly every business-to-business technology company in the world is looking to upskill their existing go-to-market teams and recruit more quality talent in a competitive market with massive demand and limited supply. However, enablement teams are already struggling to keep up with the demands of training related to their companies’ own products and solutions, and quickly fall behind in the complex task of developing core skills-based learning programs from the ground up for every member of the go-to-market organization. The SIA technology platform coupled with its best-in-class live curriculum, taught by the world’s elite go-to-market practitioners, solves this problem on a global scale for companies like HubSpot, Gong, Klaviyo, GitHub, G2, and 6sense. The platform has a proven impact on recruiting, retention, and productivity at scale while simultaneously serving as a career companion for in-work or aspiring go-to-market professionals. 

SIA’s investors in this round understand both the need in the market and how this particular solution is poised to meet it. “We see a clear lack of accessible quality education targeted toward go-to-market professionals. SIA is a mission-driven team tirelessly solving this problem and we are excited to support them as they bring innovative education solutions to enterprises worldwide,” said Navneeth Harikumar, Global Investment Team with the MIT Investment Management Company.

English rugby world cup winning coach Sir Clive Woodward said, “I have been teaching on the SIA platform for the last eighteen months – the live teaching approach, interactivity, and connection you make with the learners creates a world-class online learning experience. It’s also been so impressive to see a British company scale so fast in the US and become a major player in the sales education space. So much so, in fact, I became an investor in this round of finance.”

Source: PR Newswire UK