Sandbox & Co, a London-based provider of digital learning products and services, announced that it has acquired PlayKids, a leading digital education platform in Brazil.
PlayKids provides video content, books and eLearning experiences through two core brands: the PlayKids app, an award-winning video-on-demand platform for children aged 2-6, and Leiturinha, one of the largest kids’ book-subscription services in the region.
“We have been big fans of PlayKids and Leiturinha and are delighted to welcome them to the Sandbox family as a perfect complement to our existing suite of products,” said Bhav Singh, founder and CEO of Sandbox. “I’m excited to have Guilherme Martins, CEO of PlayKids, on board to lead the rollout of our wider portfolio into LatAm and that Movile is joining us as shareholders as we continue to grow and focus on ‘super serving’ millennial and Gen Z families.”
PlayKids’ majority owner, Movile, a long-term investor in LatAm tech companies, will become a minority investor in Sandbox. The Prosus-backed business has a significant presence in Brazil’s tech and investment ecosystem and has led multiple investment rounds for industry leaders such as iFood, Sinch and Zoop. Sandbox has seen rapid growth over the last few years, currently its portfolio consists of 17 brands with a peak monthly audience of 60M+ kids, families and teachers.