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Wisconsin Launches New Marketing Plan to Boost State Funding

Plus, two colleges win marketing awards. Plus, Illinois State scores largest freshman class in more than 35 years.

Issue 11

Enrollment equals marketing and communications. But sometimes, marketing and communications equals cash. That’s at least partly what the University of Wisconsin has in mind, according to recent coverage

The article says the school is seeking a marketing partner in which:

The university’s primary goal, according to the RFP, is to ensure a “positive state budget” next cycle; the secondary goal is “a change in some of the metrics we track in our market research,” such as higher ed’s politicization and the increasing doubt in the value of a college degree. The RFP explicitly states that enrollment is not a success metric for the campaign.

The coverage also dangles that:

The campaign could cost up to $1 million, according to the RFP—more than double the university’s usual media budget.

Manor College and John Jay College Marketing Teams Score Awards

The marketing and communications team at Manor College (PA) scooped up five awards for its efforts, according to a school publication

The award comes from CUPRAP:

a voluntary organization of communications professionals from colleges, universities and independent schools dedicated to advancing the understanding of higher education and enhancing the professional development of its members. The team received the awards, known as CUPPIES, during CUPRAP’s annual Spring Conference in Lancaster, Pa. 

The hardware scored by the Manor team was:

Gold for Print – Postcards – Blue Jay Blast Off Postcards. 
Silver for Executive Communications – Opinion/Op-Ed writingDr. Marti Trudeau’s Op-Ed on the need for Practical Nurses in our community.
Bronze for Athletic Communications for Social Media Game Day Graphics.
Honorable Mention for Outreach – Admissions Viewbooks
Honorable Mention for Wild Card for our Ukrainian Bread Making event that honored the one-year point in the war in Ukraine. 

The team at John Jay College (NY) also picked up marketing recognition awards, according to a published report.

The JJC awards were:

Collegiate Advertising Awards, which recognize higher education organizations for excellence in communications, marketing, advertising and promotions of their schools. 

And the school won:

a gold award for materials promoting the 2023 Champions of Justice event and a silver award for fundraising materials supporting the 2023 Soiree for Student Success. Submissions were reviewed and scored by a national panel of industry experts. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Illinois State Scores Largest Class in Almost 40 Years

Local TV news has the story that Illinois State University has admitted its largest freshman class in 36 years.

The story says the new class rings in at more than 4,100 students, a 4% increase. Schoolwide, enrollment is up 1.5%.

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