New York-based education platform Yellowbrick announced two strategic moves that will further cement the company’s position as the leading education platform focused on the Creative Economy. To start, Yellowbrick has secured an investment from Sony Innovation Fund by IGV, which invests in technology-driven companies that are shaping the future of business, entertainment, and society.
The second move is Yellowbrick’s acquisition of Animation Mentor, the leading online animation school; founded by renowned professional animators behind the biggest hits from Walt Disney Feature Animation, Pixar Animation Studios, and Industrial Light & Magic – Bobby Beck, Shawn Kelly, and Carlos Baena. Animation Mentor was launched in 2005 to address the need for industry-trained animators, uniting students with industry professionals in a production environment.
Established in 2005, Animation Mentor was founded as an online animation education platform through which students could learn directly from industry professionals. With more major-studio instructors than any other platform, Animation Mentor offers critical one-on-one student/mentor time, upskilling learners through a proprietary online campus, exciting bootcamps, exclusive feedback tools, and a real-world production pipeline. Animation Mentor has an alumni community of over 5,000 students throughout 105 countries; now working in world-class studios like Sony Animation, Pixar, DreamWorks, Industrial Light & Magic, Laika, WETA and many more.
As the demand for creator-centric tools and platforms has grown, so too has the demand for educational opportunities that offer industry knowledge that help creative entrepreneurs succeed. Yellowbrick has emerged as a leader in this space due to its strong partnerships with academic leaders like New York University, Parsons, and FIT, along with media brands like Complex, Rolling Stone, WWD, Wallpaper*, Billboard, and others. Yellowbrick learners – from high school students to career changers to NBA stars – have gone on to build creative business ventures large and small.
“Yellowbrick’s focus on growing the creator economy through education fits with our mission to support promising startups who bring creative and promising innovations to the world,” said Gen Tsuchikawa, CEO and Chief Investment Officer at Sony Innovation Fund by IGV. “The team has developed high-quality educational content that has attracted top universities and marquee brands to develop the next generation of creators. Additionally, their focus on education and promoting diversity through their work with corporations to bring opportunities to underrepresented students, aligns with our ESG efforts.”
“We sought to create the kind of instruction and mentorship program that we never had when we were starting out, and that dream became a reality as we’ve taught thousands of aspiring animators and seen many of them become rising stars in their own right,” explained Bobby Beck, CEO of Animation Mentor. “Now, in joining the Yellowbrick platform, we’re able to take what we’ve built and expand that experience to other creative industries like Film, Music, Design, Fashion – the areas in which Yellowbrick has already seen so much success.”
“Over the past 20 years, great strides have been made in STEM education with flexible bootcamp offerings and online learning. However, with much of the focus placed on technical fields, the ‘A’ for ‘Arts’ – which transforms STEM into the more comprehensive ‘STEAM’ – has often been underrepresented. That’s where Yellowbrick comes in to fill that educational gap,” said Rob Kingyens, President and CEO of Yellowbrick. “The Sony Innovation Fund by IGV shares our vision and has come aboard as a great partner at the same time that the team from Animation Mentor is joining our ranks. Together, we’ll continue to transform education as it relates to creative fields and the creator economy.”
Source: Businesswire
